Time To Planet was founded by 4 people whose skills work in tandem for this original and forward-thinking vision of innovation in all its forms:
● SCIENCE AND SUSTAINABLE DEVELOPMENT
● DESIGN THINKING
● IMAGE AND COMMUNICATION
The consulting offers are a result of 20 years of experience and the diversity of methods put forward by other associate consultants who joined the adventure.
ECO - SOCIO - INNOVATION
François Prévost, co-founder, invented the first Design Thinking method in France in the 1990s in conjunction with the American school (Tim Brown and IDEO). François Prévost immediately understood that only an integral, collaborative, and abundant method centred on the visualisation of the benefits of its use was capable of generating a hyper attractive and strongly valued innovation. Time To Market was started between the end of 1999 and the beginning of 2000 with a completely new concept at the time which was “to create value through innovation”.
The original contributions of François Prévost with respect to Design Thinking were in the conceptualisation, breakthrough and entrepreneurial fields, and in more in-depth qualitative and quantitative concept testing allowing a level of breakthrough that was more advanced than traditional qualitative studies and expensive and unreliable quantitative protocols. The MCA© (Accelerated Design Method) generated hundreds of millions of euros in additional turnover for all types of clients over the course of 20 years (SEB, Rowenta, PepsiCo, Legrand, Danone, Urgo, Kraft, Panzani, Otio, Bongrain and hundreds of small companies and start-ups).
The 2008 crisis and necessary acceleration of transitions led to the collaboration of
● Delphine Lê (Agricultural Engineer -Paristech, PhD in science, Masters in sustainable development from Mines Paristech)
● Ambroise Mouline (Strate College)
● Julie Damase (Ecole de Communication Visuelle)
● François Prévost (EM Lyon, Babson College, IFPNL, Haas School of Berkeley)
around the democratic emergence of solutions (with all stakeholders) and the concept of creating global value: economic, ecological and societal (People Planet Profit). Hence the cooperative agency brand name ”Time To Planet”, an extrapolation of Time to Market to Planet. This collaboration gave rise to the MATRICE© (Integrated method of democratic emergence).
Eco-socio-innovation is additive convergence, at a methodological and philosophical level, of design thinking, eco-design and lean with very specific benefits:
● More breakthrough than design thinking
● Quicker than eco-conception
● Less risky than Lean
Eco-socio-innovation accelerates the “Go to Project” and drastically reduces the delays between the “Go to Project”and the “Go to Market”. The initial scope of ideation is larger by including the “revealed insights” and “latent insights” in the idea shaker.
Our consulting offer includes various approaches for analysis (5 diagnoses), two macro methods (the MCA© and the MATRICE©) and a large palette of tools and expertise “a la carte”. The choice is yours: a la carte or from the menu.
5 DIAGNOSES FOR RESPONSIBLE INNOVATION
DIAGNOSTIC INNOVATION RESPONSABLE
DIAGNOSTIC RH / ORGANISATION
2 MACRO METHODS
We carry out missions of innovation emergence thanks to two methods that we have created:
● The MATRICE© (Democrative and participative emergence of solutions)
Within this participative approach, we mobilise the stakeholders and the resources in a creative dance, to encourage the emergence of responsible innovations.
● The MCA© (Accelerated Design Method for breakthrough innovations)
The MCA was invented by one of the founders. It has generated hundreds of millions of euros in additional turnover for clients. The strength of this method lies in that it works on your innovations’ storytelling until it hits the right frequency. This applies for your future innovations, as well as your past flops that we can revitalise and relaunch successfully.